Is It Possible to Have Communication and Collaboration Problems in a 5-Person Startup?

Post author: Adam VanBuskirk
Adam VanBuskirk
1/17/25 in
Startups

At first glance, it seems almost absurd to think a small, tight-knit team of five could struggle with communication and collaboration. After all, how hard can it be to stay aligned when everyone shares the same Slack channel, works in the same room (or Zoom call), and is driven by the same goal?

But the reality is far more complex. Yes, even a five-person startup can face serious communication and collaboration challenges—and in some ways, the small team size can make these problems even more damaging.

Let’s unpack why.


The Myth of “Small Team, No Problems”

Many founders believe small teams naturally communicate well. There’s no need for formal processes, right? Everyone knows what’s going on. But this belief is exactly what causes problems.

Why the Myth Fails:

  • Assumptions Replace Clarity: When you work closely, it’s easy to assume everyone’s on the same page. They’re not.
  • No Defined Roles: In early-stage startups, people wear many hats. This flexibility can lead to unclear ownership of tasks.
  • Informality Causes Overlaps: Casual check-ins often replace structured communication, leading to duplicate work or missed steps.

Example:
Imagine a small SaaS startup building a new feature. The developer assumes the marketer will handle the launch email, while the marketer thinks the founder will. The feature goes live, but no one knows because there was no launch announcement. The result? A wasted opportunity and confusion over responsibility.


The Real Communication Challenges in Small Teams

1. Lack of Role Clarity

In a startup, everyone does a bit of everything. This flexibility is essential—but when roles aren’t clearly defined, it leads to duplicated efforts or critical tasks falling through the cracks.

Example:
If two people believe they’re leading product research, they might interview the same customers or use different methods, creating inconsistent data.

Solution:
Define who owns each function, even if others contribute. One person should lead marketing, one product development, etc. Ownership doesn’t mean exclusion—it means accountability.


2. Information Overload and Underload

Ironically, small teams can suffer from both too much and too little information.

  • Overload: Everyone is looped into every conversation, leading to noise and burnout.
  • Underload: Critical decisions get made in informal chats, leaving others unaware.

Example:
The founder makes a product decision during a lunch conversation with one team member. The rest of the team spends hours working on outdated priorities.

Solution:
Create lightweight communication rhythms. A 10-minute daily stand-up and a shared project board (e.g., in Herdr) can keep everyone informed without overwhelming them.


3. Unspoken Tensions and Conflict Avoidance

In small teams, personal relationships are magnified. Team members may avoid difficult conversations to prevent conflict, leading to unresolved issues and resentment.

Example:
A designer feels the developer is dismissing UX concerns but doesn’t bring it up. The product suffers, but the issue festers.

Solution:
Normalize open feedback. Encourage respectful but direct communication. Monthly retrospectives can create space for airing concerns.


4. Misaligned Priorities

With limited resources, every action matters. If team members prioritize different tasks without alignment, progress slows.

Example:
One co-founder focuses on scaling marketing while another is perfecting the product. Without alignment, neither effort gains traction.

Solution:
Set clear, shared goals. Use OKRs or a shared roadmap to align everyone’s efforts with the startup’s top priorities.


Small Teams Need Systems Too

It might seem like overkill to implement systems in a five-person team, but lightweight processes prevent small issues from becoming big problems.

Practical Solutions:

  1. Weekly Sync Meetings: A 30-minute meeting to align on goals and blockers.
  2. Clear Role Definitions: Even if flexible, there must be clear owners.
  3. Shared Roadmap Tools: Use tools like Herdr to visualize tasks and timelines.
  4. Feedback Loops: Regular check-ins for candid feedback.
  5. Defined Communication Channels: Use Slack for quick chats, email for formal updates, and project tools for task tracking.

Conclusion: Small Teams, Big Communication Risks

A small team is not immune to communication and collaboration issues—in fact, it might be more vulnerable because problems can’t hide. In a five-person startup, every inefficiency, misunderstanding, or unspoken tension is magnified.

But the good news?
These issues are fixable with intentional communication, clear roles, and lightweight processes. Startups that build good communication habits early create a stronger foundation for scaling.

So, yes, a five-person startup can have collaboration problems. The real question is: What are you doing to prevent them?


What’s your experience with communication challenges in small teams? Let’s talk about it in the comments!